BRANDS AND BIODIVERSITY IN UK

For a couple of years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity.

Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil. 72% of consumers could name just one beauty or food brand, with younger consumers, consumers aware of biodiversity and women being ahead of other cohorts.

When asked what are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity British respondents replied the following:

PERCEPTIONS ON BRANDS in 2020

While awareness on biodiversity is growing, few brands have been able to position themselves around biodiversity. When asked for three beauty and food brands that take most action on people and biodiversity, only a few brands clearly stood out. Interestingly, only 58% of consumers could name at least one brand. Millennials and GenZ (16-35 years) could name more brands (65%).

When asked what are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity British respondents are naming the same three as 2 years ago with The Body shop largely leading this top 10.

PERCEPTIONS ON BRANDS in 2018

In 2018, when asked about brands that respect biodiversity, less than half of the people interviewed in the UK were capable of naming at least one (49%). The brands mentioned below were the top three brands given by people who were able to name at least one brand. The Body Shop scored the highest far above Lush that arrives second.

2016 Street interviews featured below, showed some people struggled to connect brands with respect for biodiversity. However, others were able to name a few brands including The Body Shop, Lush or Weleda. Brands names that still resonates in 2018's ranking.