CONSUMERS TALK ABOUT THEIR EXPECtaTIONS
Camera interviews are conducted with consumers in some of the countries where the consumer research for the Biodiversity Barometer was conducted. UEBT selects footage to illustrate the outcomes of its consumer research.
Street videos on consumers’ expectations towards companies
Street videos on consumers’ awareness of biodiversity
Question: Do you know what is biodiversity?
Street videos on consumers’ care about biodiversity
Question: Is biodiversity important for you?
Question: What do you expect from companies?
In 2018, UEBT had consumers tell their stories and share how sustainable living, respecting people and biodiversity are becoming key in their day to day lives.
Consumer story, portraying Marine a French committed consumer of 27 years old living in Paris.
“I am a committed consumer to reduce my impact on biodiversity" ... " It is a way to respect the environment and take care of myself".
"I am interested in where the products are coming from...I also look at the amount of ingredients".
"Brands have a responsibility to promote the farmers they rely on".
Consumer story, portraying Mara, a US mum and a caring consumer living in Brooklyn.
"When I go food shopping ... it takes me so much time as I am reading little single thing on the label: where it was made, what’s in my food."
"Lately I have been more conscientious on finding out who is picking these plants for my essential oils. Are people over there getting paid anything... " "I tried to find products that are more conscientious about the environment and in turn, that really helps my skin."
Consumer story, portraying Catherine, a French citizen who runs three Biocoop, organic shops in Paris.
"What is important for me is the relationship with all farmers ... our work will help to create businesses that share our values".
"I also want to educate customers: in my shops, through debate nights and newsletters I try to raise their ecological and social conscience".
Street videos on companies' moral obligation to generate positive impact
Question: Do you think companies have a moral obligations to assure they have a positive impact on society, people and biodiversity?
Street videos on consumers' 'feel good factor'
Question: How would it make you feel to buy products from companies that respect people and biodiversity?
Street videos on consumers' confidence towards companies
Question: Are you confident that companies pay serious attention to local biodiversity when they purchase raw materials for theirs products?
Street videos on consumers' positive impact
Question: Do you think that a consumer can have a positive impact on society by buying products from companies that respect biodiversity and people.