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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2019

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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2019

 

Since 2009, UEBT annually measures consumer awareness of biodiversity, and how this affects purchasing decisions. Ten years of research, among 68,000 people from 16 countries, and among hundreds of leading companies, provides valuable insights that may guide companies and governments in their approaches towards people and biodiversity.

 

10 Years of Research

HOW PEOPLE DEFINE BIODIVERSITY 

 
 

10 TAKEAWAYS: TAKING STOCK OF 10 YEARS OF UEBT biodiversity BAROMETER

 
  1. Awareness and understanding of biodiversity grow year after year, around the world. Consumers with lower incomes show particular growth. Young consumers remain the best informed. Biodiversity is becoming a mainstream concept for consumers.

  2. Consumers find biodiversity conservation important for their personal well-being and that of generations to come. They want to personally contribute.

  3. Respecting people and biodiversity in purchases is a growing concern. Consumers understand their potential to make a positive contribution to society – this makes them feel good.

  4. Consumers expect companies to respect biodiversity, but don’t trust they do.

  5. Consumers call more and more for transparency on ingredient and their origin. They want more information – preferably externally validated – on how products respect people and biodiversity.

  6. Authentic stories, proof of good practices on the ground, and clear communication are key to convince consumers of companies’ respect for people and biodiversity.

  7. Young consumers (Gen Next, Millennials) have the highest awareness of biodiversity and can identify brands that respect biodiversity and are most demanding on companies. They can identify brands that respect biodiversity and value companies that ‘walk the talk’ by taking action.

  8. Opportunities exist for brands that wish to position themselves around sourcing with respect for people and biodiversity. To date, only Natura Cosmetics is clearly recognised in relation to biodiversity – and only in Brazil, where it has over 50%consumer recognition rates.

  9. Corporate communication on biodiversity by beauty, food, and beverage companies continues to rise year-on-year. It is becoming industry practice, though the information provided is often superficial.

  10. Consumers are increasingly interested in naturals, and companies are investing in biodiversity based R&D. Complying with evolving rules on access and benefit sharing (ABS) and the Nagoya Protocol is becoming an increasingly important factor in reputation risk management.

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SUMMARY REPORTS


SUMMARY REPORTS


Download UEBT Biodiversity Barometer reports here:

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CONSUMERS VIEWS


CONSUMERS VIEWS


Discover consumer views on sourcing with respect for people and biodiversity

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BUSINESS VIEWS


BUSINESS VIEWS


Companies rely on biodiversity for the sourcing of natural ingredients. How do companies value biodiversity and how many of the leading food and beauty companies report on biodiversity? Learn more here...

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COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

Since 2009, UEBT annually measures consumer awareness of biodiversity, and how this affects purchasing decisions. Ten years of research, among 68,000 people from 16 countries. The Biodiversity Barometer usually covers five core countries but in 2019 UEBT Biodiversity Barometer focuses on Asian consumers, which are rapidly becoming the world’s most powerful economic force.

 

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UNITED NATIONS BIODIVERSITY TARGETS


UNITED NATIONS BIODIVERSITY TARGETS


UEBT Biodiversity barometer is an indicator of the 2020 Biodiversity TARGETS OF THE UNITED NATIONS

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METHODOLOGY


METHODOLOGY


3 areas of research

Consumer Survey

Street Interviews

Company reporting on biodiversity

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SPONSORS


SPONSORS


Each year the UEBT Biodiversity Barometer is realised thanks to the supports of sponsors. Find out who they are here: