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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2017

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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2017

 

Since 2009, UEBT assessed awareness of biodiversity, and interest in ethical sourcing in 16 different countries. Ten years of research, among 64,000 people, and hundreds of leading companies, has provided several valuable insights that may guide companies and governments in their approaches towards people and biodiversity.

HOW PEOPLE DEFINE BIODIVERSITY AROUND THE WORLD

 

10 TAKEAWAYS: TAKING STOCK OF 10 YEARS OF UEBT biodiversity BAROMETER

 


1. Awareness and understanding of biodiversity is growing globally. It is highest among youth. It also increases among lower incomes, becoming more mainstream.

2. Consumers find biodiversity conservation important for their personal well-being and that of generations to come. They want to personally contribute, but don’t know how.

3. Respecting people and biodiversity in purchase behaviour is of growing concern for consumers. Buying products with natural ingredients that are sourced with respect makes them feel good.

4. People expect companies to respect biodiversity, but don’t trust they do.

5. Transparency is becoming essential for consumers. They want more information on packaging and externally validated information on sourcing with respect.

6. Authentic stories, proof of good practices on the ground, and clear communication are key to convince consumers of companies’ respect for people and biodiversity.

7. Millennials (Gen Y & Z) have the highest awareness of biodiversity and can identify brands that respect biodiversity. They value companies that walk the talk by taking concrete actions.

8. Corporate communication on biodiversity by beauty, food, and beverage companies is rising year-on-year.

9. Opportunities exist for brands that wish to position themselves around sourcing with respect for people and biodiversity. Nowadays just Natura Cosmetics is recognised by more than 50% of consumers in Brazil.

10. Consumers are increasingly interested in naturals, and companies are investing in biodiversity based R&D. Complying with evolving Access and Benefit Sharing (ABS) legislation is becoming an increasingly important factor in reputation risk management.

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SUMMARY REPORTS


SUMMARY REPORTS


Download UEBT Biodiversity Barometer reports here:

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CONSUMERS VIEWS


CONSUMERS VIEWS


Discover consumer views on sourcing with respect for people and biodiversity

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BUSINESS VIEWS


BUSINESS VIEWS


Companies rely on biodiversity for the sourcing of natural ingredients. How do companies value biodiversity and how many of the leading food and beauty companies report on biodiversity? Learn more here...

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COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

The Biodiversity Barometer 2018 covered five countries with a total of 5000 people interviewed. Learn more by selecting a country.

 

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UNITED NATIONS BIODIVERSITY TARGETS


UNITED NATIONS BIODIVERSITY TARGETS


UEBT Biodiversity barometer is an indicator of the 2020 Biodiversity TARGETS OF THE UNITED NATIONS

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METHODOLOGY


METHODOLOGY


3 areas of research

Consumer Survey

Consumer Stories

Company reporting on biodiversity

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SPONSORS


SPONSORS


Each year the UEBT Biodiversity Barometer is realised thanks to the supports of sponsors. Find out who they are here: