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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2017

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UEBT BIODIVERSITY BAROMETER


Discover the results of the UEBT survey conducted in 2017

 

Since 2009 UEBT assessed awareness of biodiversity, and interest in ethical sourcing, in 16 different countries. Nine years of research among 59'000 people, and hundreds of leading companies has provided valuable insights that may guide people, companies and governments in their approaches towards people and biodiversity.

HOW PEOPLE DEFINE BIODIVERSITY AROUND THE WORLD

 

10 TAKEAWAYS: TAKING STOCK OF 9 YEARS OF UEBT biodiversity BAROMETER

 
  1. Understanding of biodiversity is rising significantly.
  2. Biodiversity is a global concept, with high awareness in emerging markets in Latin America and Asia.
  3. People want to personally contribute to biodiversity conservation, but don’t know how.
  4. Consumers expect companies to respect biodiversity, but there is little confidence that they currently do.
  5. Transparency is important. Consumers want to know whether sourcing practices respect people and biodiversity. They would like more information, externally validated.
  6. Brand reputation, authentic stories and images in brands' communication convince consumers.
  7. Millennials have the highest awareness of biodiversity and can identify brands that respect biodiversity.
  8. Few international brands are positioned on the respect of people and biodiversity.
  9. Corporate communication on biodiversity by beauty, food and beverage companies is on the rise, but still falls short of expectations.
  10. References to access and benefit sharing (ABS) are rising in corporate communications.
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SUMMARY REPORTS


SUMMARY REPORTS


Download UEBT Biodiversity Barometer reports here:

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CONSUMERS VIEWS


CONSUMERS VIEWS


Discover consumer views on sourcing with respect for people and biodiversity

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BUSINESS VIEWS


BUSINESS VIEWS


Companies rely on biodiversity for the sourcing of natural ingredients. How do companies value biodiversity and how many of the leading food and beauty companies report on biodiversity? Learn more here...

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COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

COUNTRY RESULTS


 

Access country results to learn more about the results and see

consumer interviews:

 

France Germany  UK  USA  Brazil 

The Biodiversity Barometer 2017 covered five countries with a total of 5000 people interviewed. Learn more by selecting a country.

 

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UNITED NATIONS BIODIVERSITY TARGETS


UNITED NATIONS BIODIVERSITY TARGETS


UEBT Biodiversity barometer is an indicator of the 2020 Biodiversity TARGETS OF THE UNITED NATIONS

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METHODOLOGY


METHODOLOGY


3 areas of research

Consumer Survey

Street Interviews

Company reporting on biodiversity

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SPONSORS


SPONSORS


Each year the UEBT Biodiversity Barometer is realised thanks to the supports of sponsors. Find out who they are here: