Target 1 of the UN Convention on Biological Diversity (CBD) Biodiversity Targets for 2020 seeks to ensure that by 2020, at the latest, “people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably”. The UEBT Biodiversity Barometer is one of the global indicators recognized under the CBD for this target.
'It is particularly encouraging to see the growing biodiversity awareness around the world, with more education, and a focus on cultivating the interest of consumers in contributing to biodiversity conservation, I am confident that we can meet the 2020 target on biodiversity awareness and action' says Braulio Ferreira de Souza Dias, the Executive Secretary of the CBD in May 2016.
"It is obvious that if we are going to achieve a much higher level of awarensess of the importance of biodiversity, of its values, of what we can do to protect it, we need to take additional efforts."
David Ainsworth, United Nations Convention on Biological Diversity