Target 1 of the UN Convention on Biological Diversity (CBD) Biodiversity Targets for 2020 seeks to ensure that by 2020, at the latest, “people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably”. The UEBT Biodiversity Barometer is one of the global indicators recognized under the CBD for this target. 

“The results of this year’s Biodiversity Barometer show a growing awareness of the value of biodiversity by consumers around the world”. “Businesses should increase their efforts to sustainably use biodiversity." said Dr. Cristiana Paşca Palmer, Executive Secretary of the Convention on Biological Diversity in June 2017. "The Secretariat of the Convention is excited to continue working with the Union for Ethical BioTrade, and raising awareness of biodiversity, its values for human well-being, and the ways that people and companies can protect it” added Dr. Cristiana Paşca Palmer.
"It is obvious that if we are going to achieve a much higher level of awarensess of the importance of biodiversity, of its values, of what we can do to protect it, we need to take additional efforts."

David Ainsworth, United Nations Convention on Biological Diversity