Target 1 of the UN Convention on Biological Diversity (CBD) Biodiversity Targets for 2020 seeks to ensure that by 2020, at the latest, “people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably”. The UEBT Biodiversity Barometer is one of the global indicators recognized under the CBD for this target. 

 “It is promising to see that consumers want action from business.   This trend shows the opportunity for businesses to embrace biodiversity at the core of their business models. The Biodiversity Barometer shows we are heading in the right direction to reach the global target of making people aware of the values of biodiversity and the steps they can take to conserve and use it sustainably. However much more still needs to be done” said Dr Cristiana Paşca Palmer, Executive Secretary of the UN Convention on Biological Diversity. “This latest Biodiversity Barometer report is encouraging businesses to seize the opportunities offered by growing consumer awareness and contribute to a world in which people and biodiversity thrive,” added Dr Paşca Palmer
 
 
 
"It is obvious that if we are going to achieve a much higher level of awarensess of the importance of biodiversity, of its values, of what we can do to protect it, we need to take additional efforts."

David Ainsworth, United Nations Convention on Biological Diversity