SECOND YEAR OF RESEARCH FOR PERU

The Biodiversity Barometer research was conducted in Peru in 2012 and 2016. In 2016 the survey was conducted through,internet while this was not possible in 2012.

Peru is a country on the move and in the past decade has been one of the fastest-growing economies. As other countries in Latin America, we see that biodiversity is close to the heart of Peruvians. We see high level of awareness, with strong expectations towards companies.

The page below shows the 2016 survey results. Street videos illustrate the survey outcomes, offering a unique and fun opportunity to better understand the results.


HIGH LEVEL OF UNDERSTANDING OF BIODIVERSITY IN PERU

A vast majority of people have heard about biodiversity and 72% can define it correctly. The street videos below illustrate perfectly these results as 6 out of 9 people interviewed knew what biodiversity is.

 

 

Have heard of biodivesity = I have heard of it and know exactly what it means + I have heard of it but I am not sure what it means.

Basis: All sample, 1000 persons per year

 
 

Basis: All sample, 1000 persons per year


Confidence in the Industry

Few Peruvian respondents believe that companies pay serious attention to ethical sourcing of biodiversity. Street interviews show nonetheless more contrasted results, as a few respondents believe some companies are starting to pay attention to the environment.

Basis: All sample, 1000 persons

 

Information requested by consumers in Brazil

A large majority of Peruvian respondents would like to be better informed by companies about how they source the natural ingredients used in their products. 100% of people interviewed in the streets would indeed like to have that kind of information.

Agree = Total agree + rather agree / Basis: All sample, 1000 persons

 

Ethics drives purchase intention

The majority of Peruvians respondents indicate they would be more interested in buying a product if biodiversity was respected, 3/5 fully agrees. The street videos show that respondents fully agree with this statement.

Agree = Total agree + rather agree / Basis: All sample, 1000 persons

 

Brands perception

When asked about brands that respect biodiversity, 91% of the Peruvians can quote at least one brand, which is the highest level of all countries.

 

The brand most quoted is a beauty brand with 31%, it is Natura. In the streets, 5 out of 7 respondents could quote a brand, most of them mentioned Natura. When questioned about how they get their information from, people interviewed in the streets mostly answered: Internet and media (television, newspapers).

Question : What are the three brands you consider are making most efforts to respect Biodiversity?

1. Natura 31%

2. Gloria 17%

3. Nestlé 11%

Basis: Total respondents excluding labels/distributors


Learn more about the methodology :