EIGHT YEARS OF CONSUMER SURVEY IN FRANCE
Between 2009 and 2016, eight thousand persons were interviewed in France on behalf of UEBT about their awareness of biodiversity, their expectations on brands' respect for people and biodiversity, and their purchasing decisions.
This page shows the responses of ordinary French people in the UEBT consumer surveys. Street videos illustrate the survey outcomes, offering a unique and fun opportunity to better understand the results.
UNDERSTANDING OF BIODIVERSITY IN FRANCE
While most people have heard about biodiversity, only one third is able to define it. The street videos below illustrate this nicely. People are asked how they heard about biodiversity and give their own interpretation of the word. Although, people have difficulties giving a correct definition of what is biodiversity, both awareness and understanding are increasing in France.
Confidence in business
Few French respondents believe that companies pay attention to ethical sourcing of biodiversity. Street interviews clearly illustrate the lack of trust and the need for external reassurance. The people interviewed believe that despite all the marketing efforts deployed, companies are more driven by economic profits than by real environmental concerns.
Information requested by consumers in France
A majority of French respondents would like to be better informed by companies about how they source the natural ingredients used in their products. The street interviews show people's willingness to get greater information and underline the lack of trust of consumers in the companies and their need for external reassurance.
Ethics influence purchase intentions
The majority of French respondents indicate they would be more interested in buying a product if biodiversity was respected. A quarter fully agrees, and the street videos show that price remains an important consideration when buying a product.
When asked about brands that respect biodiversity, people only managed to mention a few brands. The brands listed below were referred to most often. Street interviews confirm that people struggle to connect brands with respect for biodiversity.
Question : What are the three brands you consider are making most efforts to respect Biodiversity?
1. Yves Rocher 11%
2. Danone 10%
3. Nestlé 7%
Basis: Total respondents excluding sustainability labels
Learn more about the methodology :